By knowing the answers to these 3 key questions you can make a substantial difference in the outcome of the sale. So we lets start with the first question.
Question 1: Should I sell my property without the help of a real estate agency?
There are many reasons why individuals fail to sell their property as easy and at such a good price as with the help of a real estate agent. Some of these reasons are related to the amount of energy and time needed to sell a property. Others are related with the education, knowledge, experience and the necessary tools that only a professional real estate agent has to make a sale in an efficient and correct way. Some of these are the followings:
a. Planning: You should be clear in which state of life you are in and why you want to sell your property. A professional real estate agent conducts, first of all, together with you, a free no-obligation sales consultation in which your needs and wants for selling are determined very clearly. This analysis allows the real estate agent to determine better the time frame in which the property needs to be sold, such as the expected price range.
b. Determine the market price: The right selling price is crucial as a property priced to high will stay on the market for a long time and property priced too low leaves money on the way. Only real estate professionals have the experience, knowledge and tools, such as comparative market analysis, to determine the appropriate market price.
c. Preparing the property for its sale: A lot of things in the preparation of the property are common sense, such as cleaning and organizing. However, only a professional with an education in Home Staging can prepare a home in its entirety so that it sells faster and at a better price.
d. Show the home in its best light: Innovative real estate agencies apply different tools to ensure that your property looks at its best. They use professional photographers, 360-degree and 3D animations, thus making their property more attractive to potential buyers.
e. Professional marketing: A good real estate agency does not just take your property into consignation but marked it with a personalized marketing plan. Marketing plays a crucial role in the sale of any real estate. There is a big difference promoting a property just with a sale sign in the garden or balcony to promoting a property professionally. Real state agencies have access to tools that are not open to individuals, among others MLS - Multiple Listing Service and agent networks, which makes the marketing of a property more efficient.
f. Closing of the sale: Closing a sales includes tasks such as resolving potential doubts of buyers, negotiating the final price and sales conditions as well as all the legal steps necessary to close the sale successfully. Real estate agents have the education and experience in all of these tasks. Now that you have more clarity than a real estate professional is worth his commission, you surely wonder how to choose the best real estate agency. That is our second question.
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Question 2: How to choose the best real estate agency?
Today, there are many independent real estate agencies and real estate companies in the market, which makes choosing the best one more difficult. A home owner may use the following criterias to determine whether a real estate agent is outstanding or not.
a. Certified agents: The best real estate agencies only work with certified agents, thus showing that they have the knowledge and skills to provide the best service.
b. Specialized agents: Any conflict of interest in a negotiation is avoided when a real estate agency has specialized buying and selling agents. Sells agents represent only the home seller throughout the whole process. These agents are always 100% on your side, ensuring that you receive the best price possible with the best conditions in shortest time possible.
c. Agents paid according to your satisfaction: Agents who are paid according to the satisfaction of the home owner do not try to close a real estate transaction at all costs, but only transactions that make the customer happy.
d. Integral Service: An outstanding real estate agency does not stop with brokerage, but offers value-added services for real estate sellers. These services include, among others, Home Staging, professional photography, 3D and / or 360-degree animations. With these last two services, the agent makes showings hassle free for you as potential buyers walk, first of all, online through your home.
e. Constant information: The home owner has all the information at every step of the way through a private section on the website of the real estate agent, in order to make the real estate transaction easy and transparent.
f. Knowledge of the market: The best real estate agencies provide detailed information on the local market and its conditions through own articles.
g. Online Reputation: Social networks have thrown everything. You are looking now a days first on Facebook or Instagram than on Google for a real estate agency. This means that all companies wishing to show their transparency and prestige will be on those most important social networks.
h. Affiliation to associations: Professional real estate companies are affiliated with industry associations which provide an additional element that shows that the real estate agency is legally constituted and that it meets the requirements of a membership.
Knowing now how to choose the best real estate, we can address the last question.
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Question 3: Should I use one or several real estate agencies when selling my property?
It is a very controversial question since there are still many home owners who prefer to give their property to several real estate agencies than to work with one in exclusive. That has a lot to do with the bad experiences or the bad reputation of some real estate agencies. Owners assume that if they hire several real estate agents the probability is higher that at least one does their job well. That is a misconception. But first of all: What is an exclusive contract? In an exclusive contract, the real estate agency is committed to put all its human effort and resources to achieve the best sale possible of your property. What is usually advised is that the term of the contract is 3 to 6 months, and although it is possible that your professional can sell your property more quickly, at least you should give them the minimum time to carry out his job. Working with an professional real estate agency in exclusive has numerous benefits, which are described below:
a. Faster sale and better price: A real estate agency working in exclusive becomes the defender of the interests of the home owner since both parties have the same interests: sell the property in the shortest possible time achieving the best possible price. This is evidenced throughout the whole sale process as the agency puts all its resources at the service of a property in exclusive. Situation that is unlikely to happen in the case of having several real estate agencies as they are always afraid to put in their resources without having a remuneration at the end.
b. Avoiding wrong duplications: With an exclusive contract, erroneous duplications, such as different prices, are avoided. Something that happens quite often when working with several real estate agents. Such wrong information may have negative legal implications for the owner. That is why you have to avoid misinformation at all costs.
c. Security and Trust: Would you be willing to give the keys to your property to several people at same time in order to sell it? Would you feel comfortable knowing that you do not really have control over who and in what situations is going to enter your property? If the answers to these questions are a clear NO, you have to work with an exclusive contract as it is the only way you can avoid these discomforts.
d. Information and feedback: When hiring in exclusive, the owner receives first hand information without the burden of many real estate agents telling each one different things.
e. Timely and constant advice: The exclusivity with a real estate agent offers a further benefit and this is to be advised based on reliable, constant and timely
information, which will solve all the queries that may arise during the sale process.
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In conclusion, we can say: If you want to sell your most valuable asset with peace and security, we recommend to hire an outstanding real estate agency that is worth more than the commission it will charge for its services and where the first beneficiary is you, the home owner.